The guide explains how human rights workers can define and frame their work towards a hope-based communications approach. It recommends five basic shifts in the way how to talk about human rights.

First, talking about problems should also be extended to talking about possible solutions. Next, there should be a positive approach towards what human rights work stands for, not only naming what it opposes. Third, opportunities shall be created to be part of making things better. Also, the communication strategy of human rights work should express their support for individuals, not only groups and emphasize what they achieved. The last step would be a shift from naming catastrophes to a “we got this approach” in order to offer a positive solution and a better world.