The article presents a practical guide for organisations aiming to evaluate the effectiveness of their narrative strategies. It acknowledges the challenges in tracing the direct effects of storytelling on social change but offers a structured method to connect storytelling efforts with measurable outcomes. The framework is adaptable, allowing organisations to tailor it to their specific goals and contexts, thereby facilitating continuous learning and improvement in narrative-driven initiatives.
Recognising the complexity and non-linear nature of social change, the framework offers a flexible approach to evaluate how storytelling influences beliefs, behaviours, culture, and institutions. Developed by social scientists and practitioners, it encourages organisations to adapt the framework creatively to their unique contexts.