The report argues that civil society organisations should collaborate to promote intrinsic values, which are linked to greater public concern for issues such as climate change, inequality, and human rights. By shifting the focus from short-term campaigns to fostering deep-rooted cultural change, organisations can create a more engaged and active public. The report provides research-backed guidance on how to frame messages in ways that reinforce intrinsic values rather than consumer-driven or self-interest-based narratives. It highlights the importance of collective action in shaping public attitudes and ensuring lasting impact. This makes it an essential read for organisations looking to strengthen civic engagement and drive systemic change.

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