This handbook is the culmination of a set of trainings, technical support and coaching for a talented array of communications professionals across the progressive landscape. It mentions eight steps how to become a progressive communicator that shifts from a negative, problem oriented to a positive, values-oriented narrative.
Thus, it gives various examples on setting new, positive communications compared to negative illustrations of problems. Key points are to focus on values, not problems, to bring people and their stories into the frame and to create something good instead of just reducing something bad.
It is strongly focused on the United States and provides sample narratives on different social topics, like children, immigration, health care, and gender as well as examples of effective narratives that are already in use.