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Summary
This guidance shares lessons and tools for activists to bring about progressive narrative change.
Why read
It is useful to guide civic space actors through shared learnings and tools to change narratives.
Description
In the world of social change, the stories that we tell can be an extremely powerful tool in shaping public opinion and influencing policy. Narratives, if framed in the right way, can be used to communicate with your audience, spark changes in their thinking, shift difficult conversations in a positive way to create more resilient and inclusive societies.
With the decline of traditional journalism, the prominence of social media and growing misinformation, it seems like populism and polarisation are on the rise. Activists can draw from the experiences and the work of a wider network and look into lessons and resources for anyone interested in working towards progressive narrative change.