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Summary
The Telling the Story of Civil Society toolkit equips civil society organisations with strategies to craft compelling narratives that highlight their impact and relevance.
Why read
This toolkit helps civic space actors counter negative perceptions, strengthen public engagement, and effectively communicate their mission using hope-based storytelling.
Description
This resource provides a structured, three-step approach – Message, Audience, Story – to develop strategic and values-driven communication. It includes practical worksheets, case studies, and guidance on reaching key audiences while fostering positive narratives. By implementing these techniques, civil society organisations can enhance their public image, mobilise support, and safeguard civic space.
The toolkit also offers insights on collaboration, allowing organisations to amplify their impact collectively. Ultimately, it empowers civic actors to take control of their stories and shape public discourse in a way that strengthens civil society.